Google currently pays to be part of Adblock's “acceptable ads” program, which allows Google's ads to pass through the popular ad-blocker's filters. While it might seem to be shooting itself in the foot with ad-blocking, the move is said to be a defensive one according to WSJ sources. Google could possibly block all advertising on sites with offending ads instead of the individual offending ad, strong-arming owners to meet standards or see advertising revenue disappear.
Google's ad-blocking feature could be launched within weeks, but the search giant is still working out details and could potentially not release it at all, according to the WSJ. The development could further add to Adblock’s woes as it struggles with flat line growth.
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